This may seem like a video of a comedian being funny, but think about it… whether he was serious about the Speedo sponsorship or not, this is audacious. And… it’s smart.
He doesn’t really want to have a Speedo contract. He wants you to know who he is. And by making this video, he’s succeed. At the time of this article, the video has almost 400,000 views. That’s a lot of potential customers he just got for new shows, ticket sales, audio sales… etc. Because he wasn’t afraid to to take a bold risk and made a video that could have been viewed as embarrassing.
Subtle marketing strategies died with the phone book! I’m not saying you should be brash or offensive, but… be bold!
How cool would it be if Speedo actually gave him the deal?